About

George Edmondson is the founder of Seed Creative, a multi-Emmy-winning video production company based in Tuscaloosa, Alabama. After more than a decade of building a business from a single camera and a plastic tripod to producing millions in client work, George discovered the truth most creatives learn the hard way: great projects fail when expectations aren’t clear.

This course comes straight from real experience — thousands of shoots, hundreds of clients, and every mistake that can be made in the creative industry. George has worked with organizations of every size, helped companies scale through the power of strategic video content, and built a production team that runs on clarity, communication, and trust.

Setting Expectations is the playbook he wishes he had on day one. No fluff. No jargon. Just practical systems that help creative entrepreneurs price with confidence, communicate clearly, deliver better work, and build businesses that last.

George’s mission is simple: help creatives stop struggling and start leading.