Setting Expectations

Setting Expectations is a practical, no-nonsense guide for creative professionals who are tired of miscommunication, scope creep, and clients who expect the moon on a shoestring.

In this course, you’ll learn how to confidently communicate your process, set clear boundaries, establish value, and protect your time and profit — all with simple, proven systems you can start using immediately.

If you’ve ever felt undervalued, underpaid, or overwhelmed, this course gives you the tools to take back control and run your creative business with clarity and confidence.

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Introducing your expert guide

I’m George Edmondson, founder of Seed Creative Video Production. I’ve been in the game for over a decade, won multiple Emmys, and done millions in sales. But none of that would’ve happened if I didn’t learn this foundational truth:

You can’t grow a business that people don’t trust.

So, let’s stop guessing. Let’s stop hoping people just “get it.”
Let’s start leading.

This is "Setting Expectations: A No-Nonsense Course to Help Your Video Business."
Let’s get to work.

A man wearing a black Nike cap and black t-shirt holding two Emmy awards in front of his face, with one eye visible through the awards' lenses, smiling at the camera.

FAQs

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.