Setting Expectations:

A No-Nonsense Course to Help Your Video Business

We are not here to teach you how to shoot and light a video. We expect you already know how to make a beautiful shot, now let’s learn how to make real money with those skills.

Welcome to Setting Expectations, the ultimate crash course for creative freelancers and production companies ready to grow their video production business and stop spinning their wheels. Whether you’re flying solo or building a team, this course cuts through the fluff and teaches you exactly how to define your value, attract better clients, and deliver projects with clarity and confidence. If you’ve ever found yourself stuck in endless revision loops, pricing chaos, or scope creep nightmares — it’s time to set the record straight. Let's build a business that works for you.

Get the course
Young man wearing a black baseball cap and black T-shirt, holding two gold Emmy awards in front of his face, smiling, against a black background.

content you will learn

Text on a white background with a blue user icon at the top. The title reads "Your content isn’t about you" followed by bullet points: "Understand your audience’s challenges, needs, and interests" and "Shift your focus from self-promotion to providing value."

Step 1

Blue icon of a target with an arrow hitting the center, accompanied by text about defining project goals and metrics, including objectives and success measurement.

Step 3

An infographic with a blue outline of an invoice and dollar sign, titled "Invoicing Strategies That Minimize Scope Creep". It lists two strategies: 1. Develop an effective invoicing approach, 2. Set clear boundaries for project scope.

Step 7

A blue line graph with an upward arrow, and bold black text that reads 'Scaling Your Business and Growing Beyond Yourself.' Below the main text are two bullet points: 'Leverage successful methods and processes' and 'Expand capacity by outsourcing and hiring.'

Step 10